Google rank checker
Check where any website ranks in Google for a keyword, in 31 countries. See the exact position in the top 50 organic results, the page that ranks, and the top 10 you're up against.
Read moreFree tools
Free SEO tools, no paywall
Check rankings, backlinks, authority and technical health, then see whether AI assistants can reach you. No sign-up, and every result shown in full.
- No sign-up or email
- Live data, shown in full
- Tells you what to fix
Rankings
Where you stand in Google today.
Backlinks
Who links to you, and how much authority that earns.
Backlink checker
Check any website's backlinks for free: referring domains, total links, dofollow share, an authority score and the strongest links pointing at it, with their anchor text.
Read moreDR checker
Check any website's domain authority on a 0 to 100 scale, with referring domains and backlink counts, and get an embeddable badge for your own site.
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Technical SEO
Whether search engines can find, crawl and index your pages.
Technical SEO audit
Audit any page for free: indexability, robots.txt, canonical, title and meta description, headings, structured data, Open Graph, hreflang, mixed content and response time, plus Core Web Vitals from Google.
Read moreSitemap validator
Validate an XML sitemap or sitemap index: XML syntax, URL counts, invalid and duplicate URLs, lastmod dates, redirects and whether robots.txt declares it. Paste XML or enter any site.
Read moreCMS detector
Find out what any website is built with: CMS, website builder, ecommerce platform, headless CMS, framework, hosting and analytics, with the evidence for each detection.
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On-page
Whether each page says clearly what it's about.
Schema checker
Check the structured data on any page, or paste your own code. Find missing required properties, rich results you're eligible for, invalid dates, relative URLs, broken JSON and weak author markup.
Read moreKeyword density checker
Check keyword density for any page or pasted text: one, two and three word phrase counts, your target keyword's density, and whether it appears in the title, H1, meta description and opening.
Read moreSERP simulator
Preview how your page looks in Google on desktop and mobile. Checks your title tag and meta description length in pixels, shows where Google cuts them off, and bolds your keyword.
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AI search
Whether ChatGPT, Claude, Perplexity and Gemini can reach and read you.
AI visibility checker
Score how ready your site is for ChatGPT, Claude, Perplexity, Gemini and AI Overviews: AI crawler access in robots.txt and at your firewall, llms.txt, sitemap, schema and server-rendered content.
Read morellms.txt generator
Generate an llms.txt file from your sitemap in seconds, or validate the one you have. We read your pages' titles and descriptions, group them into sections, and check the file against the llms.txt format.
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Questions, answered
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