Guides
Plain guides on ranking in search and being the source AI assistants quote.
Strategy23 October 2026 · 9 min read
SEO costs $500 to $2,500 a month for most businesses. What agencies, freelancers, in-house hires and software really charge, what each budget buys, and when it pays off.
Writing23 October 2026 · 8 min read
The average first-page result is 1,447 words, but Google says it has no preferred word count. What the studies found, how length affects AI answers, and how to size any post.
Fundamentals10 October 2026 · 9 min read
Answer engine optimization (AEO) makes your page the answer Google, ChatGPT and Perplexity give. What it is, how it differs from SEO and GEO, and a five-step way to do it.
Fundamentals30 September 2026 · 21 min read
It's your browser saying one box does two jobs. How it decides which, when to use each, how to fix it, and why Chrome now says "Ask Google" instead.
Fundamentals29 September 2026 · 7 min read
Ranking gets a page found; relevance, evidence and structure get it cited. What the studies show, and a scorecard to check your own pages.
Strategy28 September 2026 · 8 min read
AI Overviews now answer the searches that make money. The data, and a framework for sorting pages into answerable, citation-worthy and conversion-required.
Measurement27 September 2026 · 9 min read
AI Overviews have turned the top ranking into a visibility metric. What the click data shows, and a calculator to estimate what they cost you.
Strategy13 September 2026 · 3 min read
Automation isn't what gets sites penalised. Publishing pages that add nothing is. Here's where to automate and where to keep a human.
Strategy13 September 2026 · 3 min read
There's no magic number, but there is a pattern that works: steady, clustered, and never faster than you can make each post worth reading.
