Strategy13 September 2026 · 4 min read
Topic clusters for a new site: how to build authority from zero
A new domain can't win broad terms. It can become the obvious source on a narrow topic. Here's how to plan the clusters that get it there.
Guides
How organic growth works now
Plain guides on ranking in search and being the source AI assistants quote.
- Strategy
Technical13 September 2026 · 3 min read
llms.txt: what it does, and what it doesn't
llms.txt is a cheap, sensible file to add. It isn't a ranking factor or a way to control AI crawlers. Here's what to expect from it.
Technical13 September 2026 · 4 min read
Which AI crawlers to allow in robots.txt
If AI crawlers can't fetch your pages, assistants can't cite them. Here are the user agents that matter and what each one is for.
Fundamentals8 September 2026 · 10 min read
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) gets your pages quoted in ChatGPT, Google's AI Overviews and Perplexity. Here's what it is, how it differs from SEO, and what works.
Writing2 September 2026 · 4 min read
How to structure a page an assistant will quote
Answer-first openings, self-contained sections and claims that survive being lifted out of the page.
Technical26 August 2026 · 4 min read
Internal linking that moves your money pages
Most blogs link for navigation. A few link to push authority where revenue happens. The difference is deliberate.
Technical19 August 2026 · 4 min read
The schema every blog post should ship
The handful of structured-data fields worth adding, what each one does, and where people get them wrong.
Strategy12 August 2026 · 4 min read
Choosing keywords you can win
Volume is the least useful number on the screen. Here's what to look at instead when your site is young.
Measurement5 August 2026 · 4 min read
Measuring citations across four assistants
Rank tracking doesn't tell you whether ChatGPT quotes you. Here's a workable way to measure it.