Fundamentals8 September 2026 · 5 min read
What GEO means for your site, in plain terms
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See who vouches for a website. Enter any domain, yours or a competitor's, and get its referring domains, total backlinks, dofollow share and authority score, plus the strongest links pointing at it and the words they use.
A backlink is a link from another website to yours. Search engines treat links as recommendations: a page with links from sites people trust is more likely to rank. A backlink checker looks a domain up in a link index, a crawl of the web that records which pages link where, and summarises what it finds.
| Metric | What it means | What to look for |
|---|---|---|
| Referring domains | How many different websites link to the domain | The number that matters most. Ten links from ten sites beat a hundred from one |
| Backlinks | Every individual link, including many from the same site | A count far above referring domains usually means sitewide footer or sidebar links |
| Dofollow share | The share of links that pass authority | Most healthy profiles are majority dofollow; a natural profile also has some nofollow |
| Authority score | A vendor's 0 to 100 estimate of the domain's link strength | Compare against the sites ranking above you, not against an absolute target |
| Anchor text | The clickable words of each link | Mostly brand names and URLs is natural. Lots of exact-match keywords can look manipulated |
Search the keyword you want in the Google rank checker, then check the backlinks of the sites in the top three. Sites that link to several competitors but not to you are your warmest prospects: they already link to pages like yours.
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AutomatedSEO links every new article to the pages that need authority, and updates older articles to link back, so the whole site ranks rather than single posts.
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